APA Edition Citation

Lane, W. r., & Russel, J. t. (1996). Kelppner's advertising proceedure (13.). Prentice -Hall International.

Chicago Edition Citation

Lane, W ronald, and J thomas Russel. Kelppner's Advertising Proceedure. 13. New Jersey: Prentice -Hall International, 1996.

MLA Edition Citation

Lane, W ronald, and J thomas Russel. Kelppner's Advertising Proceedure. 13. Prentice -Hall International, 1996.

Warning: These citations may not always be 100% accurate.