M C Cathy, J. E. (1987). Basic marketing (9.). Universal Book Stall.
Chicago Edition CitationM C Cathy, Jerome E. Basic Marketing. 9. New Delhi: Universal Book Stall, 1987.
MLA Edition CitationM C Cathy, Jerome E. Basic Marketing. 9. Universal Book Stall, 1987.
Warning: These citations may not always be 100% accurate.