APA Edition Citation

Pride, . W. M. (1989). Marketing: Concepts and strategies (6.). Houghton MifflIn.

Chicago Edition Citation

Pride, William M. Marketing: Concepts and Strategies. 6. New Jersey: Houghton MifflIn, 1989.

MLA Edition Citation

Pride, William M. Marketing: Concepts and Strategies. 6. Houghton MifflIn, 1989.

Warning: These citations may not always be 100% accurate.