Skinner, S. J. (1998). Marketing (2.). Houghton Mifflin Company.
Chicago Edition CitationSkinner, Steven J. Marketing. 2. New Jersey: Houghton Mifflin Company, 1998.
MLA Edition CitationSkinner, Steven J. Marketing. 2. Houghton Mifflin Company, 1998.
Warning: These citations may not always be 100% accurate.