APA Edition Citation

Armstrong, G., & Kotler, P. (1996). Principles of marketing. Prentice-Hall of India Private Limited.

Chicago Edition Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. New Delhi: Prentice-Hall of India Private Limited, 1996.

MLA Edition Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. Prentice-Hall of India Private Limited, 1996.