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Marketing classics : a selection of influential articles

Dades bibliogràfiques
Autor principal:	Cox, Keith K
Altres autors:	Enis, Ben M, Mokwa, Michel P
Format:	Printed Book
Idioma:	Undetermined English
Publicat:	New Jersey Prentice -Hall International 1995
Edició:	8
Matèries:	market behaviour marketing programms Marketing strategy

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