APA Edition Citation

Cox, K. K., Enis, B. M., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8.). Prentice -Hall International.

Chicago Edition Citation

Cox, Keith K., Ben M. Enis, and Michel P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8. New Jersey: Prentice -Hall International, 1995.

MLA Edition Citation

Cox, Keith K., et al. Marketing Classics: A Selection of Influential Articles. 8. Prentice -Hall International, 1995.