Etzel, M. J., Stanton, W. J., & Walker, B. J. (1994). Fundamentals of marketing. Mc Graw-Hill Publishing Company.
Chicago Edition CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Fundamentals of Marketing. New York: Mc Graw-Hill Publishing Company, 1994.
MLA Edition CitationEtzel, Michael J., et al. Fundamentals of Marketing. Mc Graw-Hill Publishing Company, 1994.
Warning: These citations may not always be 100% accurate.