APA Edition Citation

Amstrong, G., & Kotter philip. (1996). Principles of marketing (7.). Prentice-Hall of India Private Limited.

Chicago Edition Citation

Amstrong, Gray, and Kotter philip. Principles of Marketing. 7. New Delhi: Prentice-Hall of India Private Limited, 1996.

MLA Edition Citation

Amstrong, Gray, and Kotter philip. Principles of Marketing. 7. Prentice-Hall of India Private Limited, 1996.