Berry, C., & Smith, P. (1997). Strategic marketing communications: New ways to build and integrate communications. Kogan Page Limited.
Chicago Edition CitationBerry, Chris, and Paul Smith. Strategic Marketing Communications: New Ways to Build and Integrate Communications. London: Kogan Page Limited, 1997.
MLA Edition CitationBerry, Chris, and Paul Smith. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Kogan Page Limited, 1997.
Warning: These citations may not always be 100% accurate.