Developing advertising with qualitative market research

Antzeko izenburuak

• Developing advertising with qualitative market research
  nork: Wardle, Judith
  Argitaratua: (2002)
• Implementing advertising strategy /
  nork: Narula, Avinash
  Argitaratua: (2003)
• Advertising and promotion management
  nork: Percy, Larry
  Argitaratua: (1987)
• Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
  nork: Olson, Jerry C
  Argitaratua: (2001)
• Case Studies on Advertising Strategies: Trends and Practices
  nork: Doris Rajakumari,John
  Argitaratua: (2008)