Chandler, J., & Owen, M. (2002). Developing brands with qualitative market research. Sage Publications.
Chicago Edition CitationChandler, John, and Mice Owen. Developing Brands with Qualitative Market Research. London: Sage Publications, 2002.
MLA Edition CitationChandler, John, and Mice Owen. Developing Brands with Qualitative Market Research. Sage Publications, 2002.
Warning: These citations may not always be 100% accurate.