Experimental marketing : how to get customers to sence, feel, think, act, and relate to your company and brands

Antzeko izenburuak

• Living the brand: how to transform every number of your organization into a brand champion /
  nork: Ind,, Nicholas
  Argitaratua: (2001)
• Brands and branding /
  nork: Brown, Stephen
  Argitaratua: (2016)
• The soul of the corporation : how to manage the identity of your company
  nork: Hamid Bouchikhi, et al.
  Argitaratua: (2008)
• New strategic brand management: Advanced insights and strategic thinking
  nork: Jean-Noel Kapferer
  Argitaratua: (2012)
• Marketing aesthetics
  nork: Schmitt, Bernad
  Argitaratua: (1997)