APA Edition Citation

Loudon, D. L., Stevens, r. E., Warren, W. E., & Wrenn, B. (2000). Marketing planning guide. Jaico Publishing house.

Chicago Edition Citation

Loudon, David L., robert E. Stevens, William E. Warren, and Bruce Wrenn. Marketing Planning Guide. Bombay: Jaico Publishing house, 2000.

MLA Edition Citation

Loudon, David L., et al. Marketing Planning Guide. Jaico Publishing house, 2000.