APA Edition Citation

Chundwalla, S. A., Kumar, K. J., Sethia, K. C., Subramanian, G. V., & Swetak, V. G. (1996). Advertising: Theory and practice (4.). Himalaya Publishing House.

Chicago Edition Citation

Chundwalla, S A., K J. Kumar, K C. Sethia, G V. Subramanian, and V G. Swetak. Advertising: Theory and Practice. 4. New Delhi: Himalaya Publishing House, 1996.

MLA Edition Citation

Chundwalla, S A., et al. Advertising: Theory and Practice. 4. Himalaya Publishing House, 1996.