APA Edition Citation

Kahle, L. R., & Tull, D. S. (1990). Marketing management. Macmillan Publishing Company.

Chicago Edition Citation

Kahle, Lynn R., and Donald S. Tull. Marketing Management. New York: Macmillan Publishing Company, 1990.

MLA Edition Citation

Kahle, Lynn R., and Donald S. Tull. Marketing Management. Macmillan Publishing Company, 1990.

Warning: These citations may not always be 100% accurate.