APA引文

Collis, T. S. L., & Rapp, S. (1987). Maxi marketing: The new direction in advertising : promption and marketing strategy. Mc Graw-Hill Publishing Company.

Chicago Edition Citation

Collis, Thomas S L., and Stan Rapp. Maxi Marketing: The New Direction in Advertising : Promption and Marketing Strategy. New York: Mc Graw-Hill Publishing Company, 1987.

MLA引文

Collis, Thomas S L., and Stan Rapp. Maxi Marketing: The New Direction in Advertising : Promption and Marketing Strategy. Mc Graw-Hill Publishing Company, 1987.