Etzel, M. J., & Stanton, W. J. (1994). Fundamentals of marketing (10.). Mc Graw-Hill Publishing Company.
Chicago Edition CitationEtzel, Michael J., and William J. Stanton. Fundamentals of Marketing. 10. New York: Mc Graw-Hill Publishing Company, 1994.
MLA Edition CitationEtzel, Michael J., and William J. Stanton. Fundamentals of Marketing. 10. Mc Graw-Hill Publishing Company, 1994.
Warning: These citations may not always be 100% accurate.