Kotler, P. (1994). Marketing management: Analysis, planing, implementation and control. Prentice-Hall of India Private Limited.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis, Planing, Implementation and Control. New Delhi: Prentice-Hall of India Private Limited, 1994.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis, Planing, Implementation and Control. Prentice-Hall of India Private Limited, 1994.
Warning: These citations may not always be 100% accurate.