APA Edition Citation

Armstrong, G., & Kotler, P. (1991). Principles of marketing (5.). Prentice-Hall of India Private Limited.

Chicago Edition Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. 5. New Delhi: Prentice-Hall of India Private Limited, 1991.

MLA Edition Citation

Armstrong, Gary, and Philip Kotler. Principles of Marketing. 5. Prentice-Hall of India Private Limited, 1991.

Warning: These citations may not always be 100% accurate.