APA Edition Citation

Bedekar, S. J. (1991). Marketing: Concepts and strategies. Oxford University Press.

Chicago Edition Citation

Bedekar, S J. Marketing: Concepts and Strategies. Bombay: Oxford University Press, 1991.

MLA Edition Citation

Bedekar, S J. Marketing: Concepts and Strategies. Oxford University Press, 1991.

Warning: These citations may not always be 100% accurate.