APA Edition Citation

Northcote, P. C., Rustomji, M. K. V., & Wolter, E. (1993). Marketing: Key to business success today. IB H Publishers.

Chicago Edition Citation

Northcote, Parkinson C., M K Viciera Rustomji, and E. Wolter. Marketing: Key to Business Success Today. Bombay: IB H Publishers, 1993.

MLA Edition Citation

Northcote, Parkinson C., et al. Marketing: Key to Business Success Today. IB H Publishers, 1993.