APA Edition Citation

Howard, . J. A. (1989). Consumer behaviour in marketing strategy. Prentice -Hall International.

Chicago Edition Citation

Howard, John A. Consumer Behaviour in Marketing Strategy. New Jersey: Prentice -Hall International, 1989.

MLA Edition Citation

Howard, John A. Consumer Behaviour in Marketing Strategy. Prentice -Hall International, 1989.

Warning: These citations may not always be 100% accurate.