Lodush, L. M. (1986). Advertising and promotion challenge: Vaguley right or precisely wrong. Oxford University Press.
Chicago Edition CitationLodush, Leonard M. Advertising and Promotion Challenge: Vaguley Right or Precisely Wrong. New York: Oxford University Press, 1986.
MLA Edition CitationLodush, Leonard M. Advertising and Promotion Challenge: Vaguley Right or Precisely Wrong. Oxford University Press, 1986.
Warning: These citations may not always be 100% accurate.