APA Edition Citation

Cannon, T. (1992). Basic marketing: Principles and practice (3.). A J T B S publishers.

Chicago Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3. New Delhi: A J T B S publishers, 1992.

MLA Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. 3. A J T B S publishers, 1992.