Manendra, M. (1990). Advertisment management: Concept and cases. Tata Mc Graw -Hill Publishing Company Limited.
Chicago Edition CitationManendra, Mohan. Advertisment Management: Concept and Cases. New Delhi: Tata Mc Graw -Hill Publishing Company Limited, 1990.
MLA Edition CitationManendra, Mohan. Advertisment Management: Concept and Cases. Tata Mc Graw -Hill Publishing Company Limited, 1990.
Warning: These citations may not always be 100% accurate.