APA Edition Citation

Pitts, R. E., & Reidenbech, E. R. (1986). Bank marketing: A guide to strategic planning. Prentice -Hall International.

Chicago Edition Citation

Pitts, Robert E., and Eric R. Reidenbech. Bank Marketing: A Guide to Strategic Planning. New Jersey: Prentice -Hall International, 1986.

MLA Edition Citation

Pitts, Robert E., and Eric R. Reidenbech. Bank Marketing: A Guide to Strategic Planning. Prentice -Hall International, 1986.