Kotler, P. (2000). Marketing management (10.). Prentice-Hall of India Private Limited.
Chicago Edition CitationKotler, Philp. Marketing Management. 10. New Delhi: Prentice-Hall of India Private Limited, 2000.
MLA Edition CitationKotler, Philp. Marketing Management. 10. Prentice-Hall of India Private Limited, 2000.
Warning: These citations may not always be 100% accurate.