Manazging Brand equity capitalizing on the value of a brand name

Lignende værker

• Law of intellectual property rights Introductory, WTO, Patent Laws, Copyright law, commercial domain /
  Udgivet: (2004)
• Valuation of intellectual property and intangible assets
  af: Smith, Gordon V Parr, Russel L
  Udgivet: (1994)
• Justifying intellectual property /
  af: Merges, Robert P.
  Udgivet: (2011)
• Maharaja`s new clothes - a patent chronicle
  af: Pritiman Sarkar
  Udgivet: (1995)
• Movement for collective for intellectual rights
  Udgivet: (1996)