Aaker, D. A. (1991). Manazging Brand equity capitalizing on the value of a brand name. Free Press.
Chicago Edition CitationAaker, David A. Manazging Brand Equity Capitalizing on the Value of a Brand Name. New York: Free Press, 1991.
MLA Edition CitationAaker, David A. Manazging Brand Equity Capitalizing on the Value of a Brand Name. Free Press, 1991.
Warning: These citations may not always be 100% accurate.