APA Edition Citation

Namakumari, S., & Ramaswamy, V. S. (1994). Marketing management: Planning implement action and control : the Indian context. Macmillan Press Ltd.

Chicago Edition Citation

Namakumari, S., and V S. Ramaswamy. Marketing Management: Planning Implement Action and Control : The Indian Context. Madras: Macmillan Press Ltd, 1994.

MLA Edition Citation

Namakumari, S., and V S. Ramaswamy. Marketing Management: Planning Implement Action and Control : The Indian Context. Macmillan Press Ltd, 1994.