APA Edition Citation

Clow, K. E., & Kurtz, D. L. (1998). Service marketing. John Wiley and Sons ,Inc.

Chicago Edition Citation

Clow, Kenneth E., and David L. Kurtz. Service Marketing. New York: John Wiley and Sons ,Inc, 1998.

MLA Edition Citation

Clow, Kenneth E., and David L. Kurtz. Service Marketing. John Wiley and Sons ,Inc, 1998.