Jaydeep Kapoor. (2001). Twenty four brand mantras: Finding a place in the minds and hearts of consumers. Response Books.
Chicago Edition CitationJaydeep Kapoor. Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. New Delhi: Response Books, 2001.
MLA Edition CitationJaydeep Kapoor. Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. Response Books, 2001.
Warning: These citations may not always be 100% accurate.