APA Alıntı

Collins, T. C., & Rapp, S. (1989). Maximating: The new direction in advertising , promotion and marketing strategy. A Plume Book.

Chicago Stili Alıntı

Collins, Thomas C., ve Stan Rapp. Maximating: The New Direction in Advertising , Promotion and Marketing Strategy. New York: A Plume Book, 1989.

MLA Alıntı

Collins, Thomas C., ve Stan Rapp. Maximating: The New Direction in Advertising , Promotion and Marketing Strategy. A Plume Book, 1989.