Boone, L. E., Kurtz, D. L., & Reddy, P. N. (2007). Principles of marketing (12th.). Thomson.
Chicago Edition CitationBoone, Louis E., David L. Kurtz, and P N. Reddy. Principles of Marketing. 12th. New Delhi: Thomson, 2007.
MLA Edition CitationBoone, Louis E., et al. Principles of Marketing. 12th. Thomson, 2007.
Warning: These citations may not always be 100% accurate.