APA Edition Citation

Agarwal, R. C., Batra, R., & Myers, J. G. (2007). Advertising management: Theory and Practice. Lakshmi Narain Agarwal.

Chicago Edition Citation

Agarwal, R C., Rajeev Batra, and John G. Myers. Advertising Management: Theory and Practice. Agra: Lakshmi Narain Agarwal, 2007.

MLA Edition Citation

Agarwal, R C., et al. Advertising Management: Theory and Practice. Lakshmi Narain Agarwal, 2007.