Romano Elaine, K., & Ruchman, D. J. (1980). Modern marketing. Dryden Press.
Chicago Edition CitationRomano Elaine, Kotary, and David J. Ruchman. Modern Marketing. Fort Worth: Dryden Press, 1980.
MLA Edition CitationRomano Elaine, Kotary, and David J. Ruchman. Modern Marketing. Dryden Press, 1980.
Warning: These citations may not always be 100% accurate.