APA Edition Citation

Busnett John, Moriarty, S., & Wells, W. (1998). Advetising: Principles and practice. Prentice -Hall International.

Chicago Edition Citation

Busnett John, Sundra Moriarty, and William Wells. Advetising: Principles and Practice. New Jersey: Prentice -Hall International, 1998.

MLA Edition Citation

Busnett John, et al. Advetising: Principles and Practice. Prentice -Hall International, 1998.