APA Edition Citation

Rajan Varadarajan, P. (1995). Business of marketing. Jaico Publishing house.

Chicago Edition Citation

Rajan Varadarajan, P. Business of Marketing. Bombay: Jaico Publishing house, 1995.

MLA Edition Citation

Rajan Varadarajan, P. Business of Marketing. Jaico Publishing house, 1995.

Warning: These citations may not always be 100% accurate.