APA Edition Citation

Hooley, G. J., & Saunders, J. (1993). Competitive positioning: The key to market success. Prentice -Hall International.

Chicago Edition Citation

Hooley, Graham J., and John Saunders. Competitive Positioning: The Key to Market Success. New Jersey: Prentice -Hall International, 1993.

MLA Edition Citation

Hooley, Graham J., and John Saunders. Competitive Positioning: The Key to Market Success. Prentice -Hall International, 1993.

Warning: These citations may not always be 100% accurate.