APA Edition Citation

Winter, W. L., Wright, J. S., & Zeigler, S. K. (1990). Advertising (5.). Tata Mc Graw -Hill Publishing Company Limited.

Chicago Edition Citation

Winter, Willis L., John S. Wright, and Sherilyn K. Zeigler. Advertising. 5. New Delhi: Tata Mc Graw -Hill Publishing Company Limited, 1990.

MLA Edition Citation

Winter, Willis L., et al. Advertising. 5. Tata Mc Graw -Hill Publishing Company Limited, 1990.