Lodish, L. M. (1986). Advertising and promotion challenge vaguely right or precisely wrong. Oxford University Press.
Chicago Edition CitationLodish, Leonard M. Advertising and Promotion Challenge Vaguely Right or Precisely Wrong. New York: Oxford University Press, 1986.
MLA Edition CitationLodish, Leonard M. Advertising and Promotion Challenge Vaguely Right or Precisely Wrong. Oxford University Press, 1986.
Warning: These citations may not always be 100% accurate.