APA Edition Citation

Arnstrong, G., & Kotler, P. (1996). Principles of marketing (7.). Prentice-Hall of India Private Limited.

Chicago Edition Citation

Arnstrong, Gary, and Philip Kotler. Principles of Marketing. 7. New Delhi: Prentice-Hall of India Private Limited, 1996.

MLA Edition Citation

Arnstrong, Gary, and Philip Kotler. Principles of Marketing. 7. Prentice-Hall of India Private Limited, 1996.

Warning: These citations may not always be 100% accurate.