APA aipamena

Arnstrong, G., & Kotler, P. (1996). Principles of marketing (7.). Prentice-Hall of India Private Limited.

Chicago Style aipamena

Arnstrong, Gary, and Philip Kotler. Principles of Marketing. 7. New Delhi: Prentice-Hall of India Private Limited, 1996.

MLA aipamena

Arnstrong, Gary, and Philip Kotler. Principles of Marketing. 7. Prentice-Hall of India Private Limited, 1996.