APA Edition Citation

Kotter, P. (1994). Marketing management: Analysis, planning, implementation and control (8.). Prentice-Hall of India Private Limited.

Chicago Edition Citation

Kotter, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8. New Delhi: Prentice-Hall of India Private Limited, 1994.

MLA Edition Citation

Kotter, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 8. Prentice-Hall of India Private Limited, 1994.

Warning: These citations may not always be 100% accurate.