Guittinan, J. P., & Paul Gordon W. (1988). Marketting managment: Strategies and programs. Mc Graw-Hill Publishing Company.
Chicago Edition CitationGuittinan, Joseph P., and Paul Gordon W. Marketting Managment: Strategies and Programs. New York: Mc Graw-Hill Publishing Company, 1988.
MLA Edition CitationGuittinan, Joseph P., and Paul Gordon W. Marketting Managment: Strategies and Programs. Mc Graw-Hill Publishing Company, 1988.
Warning: These citations may not always be 100% accurate.