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Advertising and promotion management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | Undetermined English |
| Published: |
New York
Mc Graw-Hill Publishing Company
1987
|
| Subjects: |
| LEADER | 00678nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | |a 0071002782 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 |b ROS/AD | ||
| 100 | |a Percy, Larry | ||
| 245 | |a Advertising and promotion management | ||
| 260 | |a New York |b Mc Graw-Hill Publishing Company |c 1987 | ||
| 300 | |a 649 | ||
| 365 | |b Usd. 10.95 | ||
| 650 | |a Advertising | ||
| 650 | |a Creative strategy | ||
| 650 | |a Media strategy | ||
| 700 | |a Rossiter, John R | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 178902 |d 178902 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_ROS_AD |7 0 |9 183963 |a KAUCBV |b KAUCBV |g 10.95 |l 3 |o 659.1 ROS/AD |r 2019-05-29 |s 2019-05-29 |w 2014-03-22 |y BK | ||