Cita APA

Percy, L., & Rossiter, J. R. (1987). Advertising and promotion management. Mc Graw-Hill Publishing Company.

Chicago Edition Citation

Percy, Larry, i John R. Rossiter. Advertising and Promotion Management. New York: Mc Graw-Hill Publishing Company, 1987.

Cita MLA

Percy, Larry, i John R. Rossiter. Advertising and Promotion Management. Mc Graw-Hill Publishing Company, 1987.