APA Edition Citation

Percy, L., & Rossiter, J. R. (1987). Advertising and promotion management. Mc Graw-Hill Publishing Company.

Chicago Edition Citation

Percy, Larry, and John R. Rossiter. Advertising and Promotion Management. New York: Mc Graw-Hill Publishing Company, 1987.

MLA Edition Citation

Percy, Larry, and John R. Rossiter. Advertising and Promotion Management. Mc Graw-Hill Publishing Company, 1987.

Warning: These citations may not always be 100% accurate.