Promotion management

Antzeko izenburuak

• Promotion management and marketing communication
  nork: Shimp, Terence.A
  Argitaratua: (1986)
• Advertising, promotion, and other aspects of integrated marketing communications /
  nork: Shimp, Terence A.
  Argitaratua: (2013)
• Advertising, sales and promotion management /
  nork: Chunawalla, S.A
  Argitaratua: (2010)
• Promotion: Advertising, Publicity, Personal Selling, Sales Promotion
  nork: Stanley, Richard E
  Argitaratua: (1977)
• Advertising and promotions An integrated brand approach
  nork: Semenik, Richard J
  Argitaratua: (2012)