Kotler, P., & Lee, N. R. (2008). Social marketing: Influencing behaviours for good (3.). Sage publications pvt ltd.
Chicago Edition CitationKotler, Philip, and Nancy R. Lee. Social Marketing: Influencing Behaviours for Good. 3. Newdelhi: Sage publications pvt ltd, 2008.
MLA Edition CitationKotler, Philip, and Nancy R. Lee. Social Marketing: Influencing Behaviours for Good. 3. Sage publications pvt ltd, 2008.
Warning: These citations may not always be 100% accurate.