APA Edition Citation

Arens,Willam F. (2008). Contemporarry advertising (11.). Mc Graw-Hill Irwin.

Chicago Edition Citation

Arens,Willam F. Contemporarry Advertising. 11. Boston: Mc Graw-Hill Irwin, 2008.

MLA Edition Citation

Arens,Willam F. Contemporarry Advertising. 11. Mc Graw-Hill Irwin, 2008.

Warning: These citations may not always be 100% accurate.